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Negative Keyword Strategy Tips

  • PPC Hero, Friday, September 16, 2011 12:31 PM
Bethany Bey explains six tips to make negative keyword strategies stronger in paid-search marketing campaigns. In the video, she tells marketers to think negatively. For starters, think about the words that should not serve up paid-search accounts. Paid-search ads that serve up to the wrong consumers can lower click-through rates and raise cost per lead. For example, an infant clothing store might not want to serve ads to parents with teenage kids.

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