Google has introduced new tools for publishers in ad-serving technology and in the ad exchange DoubleClick Ad Exchange. Neal Mohan tells us how video and mobile in DoubleClick for Publishers allows
publishers to manage video and mobile ads from one ad server -- the platform they use to schedule, measure and run the ads sold on sites. He also explains the new tools in DoubleClick Ad Exchange,
which now enables advertisers to take their ad to a pool of competing ad buyers.
Read the whole story at Google Blog »
