Senate Committee Backs New Food Marketing Guidelines
Adweek, Monday, September 19, 2011 10:15 AM
The Senate Appropriations Committee has voted to support new guidelines on marketing food to children.
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The Food Marketing Workgroup, a coalition of 95 organizations aimed at improving nutrition and ending obesity among the nation's children, is hoping that this support from the Democratic-controlled Senate will counter language inserted in a House appropriations bill that would cut off funding for the program and require further study before the guidelines could be implemented.
The voluntary guidelines call for food, beverage, and restaurant companies to either modify product formulations or cut out all marketing aimed at children under 18, from TV ads to packaging to sponsorships, for products that don't meet certain nutrition standards.
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