Ritz-Carlton Launches New Campaign
Direct Marketing News, Monday, September 19, 2011 10:15 AM
The Ritz-Carlton has launched a $10 million advertising campaign comprising direct mail, email, social media and banner ads.
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The effort, via Los Angeles-based Team One, touts the luxury hotel chain's new tagline, "Let Us Stay with You." Ritz-Carlton replaced its previous "It's Our Pleasure" slogan, which the brand launched in 2004. The chain will maintain its lion and crown logo but will lose the logo's silver tray and white-gloved-hand visual.
"We still stand for service," said Allison Sitch, senior corporate director of PR at Ritz-Carlton. "Now, the visuals depict the detail, the little touches of staying at our hotels. I don't mean a rose petal on the bed. I mean the details of a moment in time during a stay with us. The visuals depict all of the moments that you will carry forward for a lifetime.
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