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AP Launches Mobile Ad Circular For Newspapers

  • Poynter, Monday, September 19, 2011 4:30 PM
Most major newspapers, "relatively late to the mobile commerce party," are now beta-testing the mobile app iCircular, which, the brainchild of the Associated Press, offer "one of [newspapers'] healthiest revenue sources -- preprinted inserts -- in a mobile format," writes Rick Edmonds.

Still, iCircular "only is a real fit for those who do print inserts already and have a customer base that uses them or at least remembers them," he writes.

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