Capital One Overruns Zynga Games

  • September 19, 2011
Barbarian-branded bank Capital One is invading three Zynga games at once: FarmVille, CityVille and Pioneer Trail. The financial services giant has opened a virtual branch in CityVille, while the other two games will allow users to interact with the goat from Capital One's ubiquitous TV spots. Each sponsorship lets players win rewards and directs users to the bank's Facebook page to learn more about exclusive offers.

The latest social-media effort builds on a prior campaign Capitol One on FarmVille. The new promotion could expose 131.5 million monthly active players to the brand across the three games, according Mashable, although there is likely some amount of overlap among users. --Mark Walsh

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