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Without Manning, Who Is The NFL's (Next) Marketing MVP?

Barry Janoff mulls who's next among NFL MMP's (most marketable players): Two weeks into the NFL season and no Peyton Manning sighting on the field and none predicted in the near future.



We see what that means to the 0-2 Indianapolis Colts, but what does it mean to marketers who have made Manning the highest paid player in the NFL in terms of annual endorsements?

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