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MusclePharm Signs On With UFC To Get Primetime Exposure

The Big Lead, Tuesday, September 20, 2011 9:30 AM

Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterback Michael Vick to an endorsement deal, continues to expand its sports marketing territory via a deal with Ultimate Fighting Championship.

The new deal would greatly expand MusclePharm's role in time for UFC's network TV debut on Fox, scheduled for Nov. 11.

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m&a, marketing, packaged goods, sponsorship, sports

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