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Internet Ads Kill TV

Forbes, Wednesday, September 21, 2011 10:47 AM

Hitherto the Internet ad model has been click-through based. Online video, social networks, etc. have changed all that and made it more of a branding platform, with some caveats.

Ad technology firm Collective has a new survey showing 90% of marketers and agencies now say online display ads are good for branding; 57% said their online ad spend will now be focused on brand advertising; 70% of agencies say online video is an efficient brand-building alternative to television and 20% are moving some TV dollars to online.

Finally, 62% of the marketers polled say they will increase spending in social media. But only 12% think social media ads work, and only 22% of agencies would avoid running ads on YouTube today, for fear of their appearing next to unsavory user-generated videos, down from 73% three years ago.

Read the whole story at Forbes »

advertising, internet, m&a, online, social media, video

2 comments about "Internet Ads Kill TV ".

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Doug Garnett from Protonik, LLC, September 22, 2011 at 4:56 p.m.
Is there a reason for this title other than to sucker people like me into reading this? There's nothing here about Internet vs TV...
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John Grono from GAP Research, September 22, 2011 at 8:23 p.m.

I concur wholeheartedly Doug. There seems to be a disturbing pattern of hyperbole setting in.