• September 21, 2011

Dennis Publishing, which publishes The Week, Women's Fitness and mental_floss in America, along with the U.K. edition of Maxim (online-only) among 70 other magazines and media properties, said it has partnered with Toura to create interactive smartphone and tablet-based apps. Toura works with content creators, as well as institutions like the British Library and the University of Oxford. Dennis plans to begin the Toura app initiative by producing 20 new apps based around the most popular subjects in its lifestyle and fitness portfolio.

The first Dennis title to launch an app with Toura is Auto Express, which has created an app called "How to Add Value to Your Car," now available for download via iTunes and the Android marketplace for $0.99. The app will provide users with advice on making their cars a better drive and improving resale value, with sections on exterior and interior care and general vehicle maintenance. Additional apps will likely be created for Dennis Publishing's expert and specialist publications, including a host of consumer and trade titles covering cars, computers and technology.--Erik Sass