• Poynter, Wednesday, September 21, 2011 3:32 PM

"News organizations whose mobile apps only provide users with their articles or videos are missing a big opportunity," writes Jeff Sonderman.

He suggests companies look to create apps that fill consumer needs, like the RedEye, the app for the Chicago Tribune's commuter-focused publication on culture and entertainment, which includes tips on getting around the city by public transportation, along with restaurant options.

"These are the apps that build loyal audiences because they help people get things done instead of just presenting another thing they feel obligated to do (keep up with news stories)," Sonderman writes.

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