Along with asking for specific products, users are also encouraged to seek out product recommendations built around specified desires. Users get their own profiles, about -- adding a bit of "gamification play," as The Next Web puts it - they can also earn points for answering questions. Fruchter -- who worked with Gold on live streaming video site Stickam -- tells The Next Web that the site has already received about $1 million from seed financing.
Added Fruchter: "Initially we are launching a Q&A platform to begin helping users receive crowd-sourced product recommendations immediately." The Next Web, for its part, seems to believe that's only the beginning.