Takes On Shopping Q&A

The Next Web, Thursday, September 22, 2011 12:13 PM
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In the world of serial entrepreneurs, Steven Fruchter and Jake Gold just debuted a new shopping-centric question-and-answer site named " is simple in its execution, but that's part of the genius behind it," The Next Web writes. "Whereas most online reviews sites will give you in-depth details about a product, there's no ability to modify your searches semantically. That's where is highly different."

Along with asking for specific products, users are also encouraged to seek out product recommendations built around specified desires. Users get their own profiles, about -- adding a bit of "gamification play," as The Next Web puts it - they can also earn points for answering questions. Fruchter -- who worked with Gold on live streaming video site Stickam -- tells The Next Web that the site has already received about $1 million from seed financing.

Added Fruchter: "Initially we are launching a Q&A platform to begin helping users receive crowd-sourced product recommendations immediately." The Next Web, for its part, seems to believe that's only the beginning.

Read the whole story at The Next Web »

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