• by Wayne Friedman , September 23, 2011

Looking like pieces of a regular full-length TV series, carmaker Audi and FX Networks will produce a short-form series to help promote the new 2012 Audi A6.

The eight 2-minute episodes, called "Untitled Jersey City Project," will begin Sept. 25 during FX's Sunday prime-time movie and continue for four Sundays.

Each piece of the "Project" series is a puzzle involving men working for an architectural firm who are hiding a dark secret. The TV drama story line centers around fame, power, money and death amid the quickly developing Jersey City waterfront. It comes from HBO veteran director Daniel Minahan of "True Blood" and "Game of Thrones."

Marketing of this series originally came from new messaging made during the prime-time Emmy Awards telecast and in-cinema advertising. The series will feature the all-new 2012 Audi A6, displaying some of its technological advances.

Scott Keogh, chief marketing officer of Audi of America, stated: "Since our inception, Audi has embraced creativity, innovation and new ways of thinking. What better way to engage with our progressive audience than through forward-thinking entertainmenta?"

Consumers can get more information about the series here.