eBay is launching "World's Fastest Car Show" -- an original video series for the eBay Motors site and mobile application. The show -- the first originally produced media content for eBay Motors -- is
also the first to be featured in any of eBay's mobile applications, according to the company. The series is hosted by former 24 Hours of Le Mans winner and FIA GT2 World Champion Justin Bell. Steve
Yankovich, vice president of mobile at eBay, says the goal is to "interact with these enthusiasts on an even deeper level by providing compelling, meaningful content within the app itself, and also
through the eBay Motors Web site." There will be two versions of each weekly episode -- one produced for the eBay Motors mobile app, the other for the site.
--Karl Greenberg
