Wegman's Sells Grandma's
Supermarket News, Monday, September 26, 2011 9:01 AM
Wegman's has relaunched two of its private-label jarred sauces under "Grandma's" and "Grandpa's" names. "Wegmans' Italian Classics Grandma's Pomodoro" is the new name of what previously was called "Wegmans' Italian Classics Pomodoro." Likewise, Grandpa's Sauce is the name of what formerly was called "Italian Sausage and Roasted Red Pepper Sauce."
Read the whole story at Supermarket News »
The name was born when Dan Mezzoprete, Wegmans' Italian food category merchant, casually mentioned that the sausage variety reminded him of a sauce his grandfather made. "I just love the hearty flavor," Mezzoprete wrote in a blog posted at wegmans.com. "It has a nice sausage taste with a little kick." Danny Wegman, Wegmans' CEO, was in the room at the time.
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