Asian-American TV Homes Rise Nearly 10%
While much has been made of the growth in the Hispanic population, the number of Asian-American homes is projected to be up nearly 10% for the 2011-12 TV season, marking a considerably higher growth rate. Asian-American homes are forecast to be up 9.6% to 5.3 million.
This is the first TV season to take place after the 2010 Census results came in, and the number of Hispanic or Latino homes is expected to be up 4.6% to about 14 million. African-American homes are projected to be 14.3 million, a 1.5% increase, per Nielsen.
"The rapid growth of the Hispanic market has generated a number of headlines since the Census numbers were revealed, but the increase of Asian households should not be overlooked," stated Pat McDonough, a Nielsen senior vice president.
The estimates are for Jan. 1.
Los Angeles continues as the largest market for both Hispanic and Asian TV homes, while New York leads among African-Americans.
McDonough stated: "We're also seeing increased geographic diversity of Hispanic and Latino consumers. While Los Angeles, Miami-Fort Lauderdale and Houston remain in the top five for Hispanic TV homes, we're seeing growth in markets that defy conventional wisdom. Hartford and New Haven, Conn., Washington, D.C., Milwaukee, Raleigh and Minneapolis are all in the top 50 and saw a bump up in their rankings in the past year."
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "Asian-American TV Homes Rise Nearly 10%"
Leave a Comment