Visa Has All The Reins In Hand With Sports Marketing Strategy

The Big Lead, Tuesday, September 27, 2011 9:16 AM
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Visa has deals with NFL, the U.S. and International Olympic Committees, FIFA, Major League Soccer, the NHL (in Canada) and some 40 Olympic athletes and hopefuls targeting the 2012 Summer Games in London, including 14-time gold medal winner Michael Phelps.

Barry Janoff tackles Kevin Burke, head of global consumer marketing for Visa, in a Q&A about Phelps, activation for the NFL season and Super Bowl XLVI and the company's "Go World" marketing campaign that will drive awareness up to and through the 2012 Games in London.

Read the whole story at The Big Lead »

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