Doritos Amateur Ad Contest Is Back Versus Hollywood
USA Today , Wednesday, September 28, 2011 10:15 AM
Doritos, for its 2012 Super Bowl contest, it is pitting consumers against Hollywood, with the winner -- the consumer -- getting a job. The brand, which has let consumers make its Super Bowl advertising is launching a competition between its consumer-created Super Bowl spot and an official Doritos spot to be created by a production team known for Saturday Night Live digital shorts.
Read the whole story at USA Today »
At stake: a possible $1 million prize - and a guaranteed gig to create a future Doritos commercial with The Lonely Island, the Hollywood team that's created Grammy-nominated I'm On A Boat, Lazy Sunday and a series of popular SNL digital shorts with Justin Timberlake.
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