• by Mark Walsh  @markfwal, September 28, 2011

Video marketing company TubeMogul has entered into a partnership with Accuen, Omnicom Media Group's year-old digital trading desk based in Chicago. Accuen, which represents three of the top 10 global advertising brands, is using TubeMogul's demand-side platform to buy online video advertising in real-time and at scale.

The agreement will initially cover the U.S., Australia and the U.K., with more markets to follow. TubeMogul earlier this relaunched its PlayTime video ad solution as a DSP allowing real-time bidding on over 5 billion auctions per day across various formats, including pre-roll, in-banner, mobile and social media units. Most recently, it extended that capability to mobile through a partnership with Nexage.