Gannett launched an integrated, cross-platform marketing campaign for the National Breast Cancer Foundation that will run throughout October, National Breast Cancer Awareness Month. NBCF's campaign
aims to raise awareness for the early detection of breast cancer and promote Beyond the Shock, an online guide to understanding breast cancer. The campaign taps into a multi-media network, from local
broadcast stations and Web sites to brands, such as USA Today and Nurse.com. USA TODAY's mobile and iPad apps will also promote the campaign.
The campaign also includes integration of NBCF
message within Gannett's new Cutting Edge television series, airing and re-running in all Gannett markets, as well as in Hearst and CBS markets. The series airs in 58% of the country in key markets
such as New York, Los Angeles, Chicago, Philadelphia and Dallas-Fort Worth.
