Yoplait, Betsey Johnson Team Up In NYC
Yoplait Original recently took part in Fashion's Night Out celebration at Johnson's SoHo boutique, and will distribute samples at the boutique during an event kicking off Breast Cancer Awareness Month on Oct. 1.
In addition, Yoplait will use fashion students to distribute free samples (50,000 total) at four Manhattan locations on Oct. 4, 5, 11 and 12. The students will seek out New Yorkers deemed to have both "style and substance" (like Yoplait) and offer them the samples, according to the brand.
The efforts are part of Yoplait's ongoing support of efforts to cure breast cancer. This year, the brand will donate 10 cents to Susan G. Komen for the Cure for each pink Yoplait lid redeemed at Yoplait.com or by mail by Dec. 31, up to $2 million.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Yoplait, Betsey Johnson Team Up In NYC"
Leave a Comment