The Sitelinks Pitfalls

Melissa Mackey serves up nine "not-so-great" features about Google AdWords Sitelinks. For example, marketers using free AdWords conversion tracking can forget about seeing conversion data for sitelinks. These marketers will need to track conversions via Web analytics software. Also, there is no click-data for individual URLs. The insights are intended to inform and prepare marketers that want to use the tool.
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Tags: search
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