• October 5, 2011

Mercedes-Benz Serbia and Montenegro signed a contract with Novak Djokovic to be the brand ambassador of Mercedes Benz on the territory of Serbia and Montenegro this autumn.

From the release: "Mercedes-Benz wanted only the best one to fill the role of the ambassador. We are more than happy that Novak Djokovic became the ambassador of our brand, especially in this year as Mercedes-Benz and the whole world are celebrating a big anniversary of the patenting of the first car in the world. Novak's appearance and tennis skills are fully representing all the values that Mercedes-Benz is underlying. We sincerely believe that this is only the beginning of a successful cooperation", said CEO of Mercedes-Benz for Serbia and Montenegro, Andreas Binder.