Steve Jobs -- A Visionary Boomer Adman
The wonderful thing about Apple is that they didn't waste a lot of time with stupid branding initiatives or awful "lifestyle" advertising. Steve Jobs instinctively knew that the best way to build a brand was to sell a great product to someone.
His advertising was just features and benefits on a simple white background. His advertising let you decide the product's importance in your life.
Thinking back to when the iPod hit the scene, at first, I had no intention of ever buying a digital music player.
How useless!
Even the name sounded uber-nerdy.
Yuck!
Then I saw the first iPod ad. It read, "Put a thousand songs in your pocket."
Simple.
Direct.
Powerful.
I bought one the next day.
I liked the idea of having my whole music collection wherever I went.
I'll miss Steve's great ad sense as much as I'll miss those great gadgets.
The world of technology will never be that same. And neither will advertising.
VINCENT VASSOLO
Vincent Vassolo is the founder of Vim, Vigor & Vassolo, an agency that creates strategies, advertising and marcom programs targeting Boomers.
Recent Engage:Boomers Articles
-
New Branding Rules May 23, 1:38 p.m.
Once the poster child for optimism and categorized as the generation that boldly grasped opportunities, many ...
-
Media Buyers, Get To Know Them, And See Sales Soar May 20, 2:29 p.m.
Baby Boomers, aged 48-66, hold 70% of the U.S. wealth. They drove the growth of Facebook ...
-
Don't Launch Your Product On Facebook May 13, 9:30 a.m.
We have recently been asking Boomer women how they travel the path to purchase new products, ...
-
Should We Re-Write The Rules Of Market Research? - Part II May 6, 2:20 p.m.
In Part I, shared David B. Wolfe’s challenge to conventional marketing research’s dependence on the assumption ...
-
Never Too Old For Sex (Education) April 22, 12:05 p.m.
Blame the sexual revolution, but here’s a newsflash: Boomers and seniors have sex. Go ahead, children ...
-
Traveling And Reading April 15, noon
Consumers ages 48 – 66 -- officially known as Baby Boomers in marketing speak -- love ...
-
Mirror, Mirror: Why Beauty Brands Are #1 Online April 8, 10:03 a.m.
When we launched a website for Boomers in 2009, a surprising number of brands and agency ...
-
Time For A Beauty Marketing Makeover April 4, 9:15 a.m.
Justin Timberlake's new music video, “Mirrors,” should be required viewing for beauty execs looking to make ...
-
Should We Re-Write The Rules Of Market Research? - Part I April 1, 9:12 a.m.
In February 1998, the late David B. Wolfe wrote an article in the now defunct American ...
-
Would You 'Like' Your Hospital? March 25, 7:31 a.m.
We know all about the impact of social media and how Boomers are increasingly becoming active ...
Be the first to comment on "Steve Jobs -- A Visionary Boomer Adman"
Leave a Comment