Bolstering Paid-Search Holiday Traffic

Rimm Kaufman Group, Thursday, October 6, 2011 1:59 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing


Adrienne Raynor gives us six ways to boost paid-search traffic this holiday season. She looks at product listing ads, table segmentation, mobile, contextual targeting, and match types. Raynor tells us that retailers with solid paid-search campaigns program may have a goal in mind, but it "doesn't mean everyone isn't secretly hoping to blow past their projections." The tips aim to help marketers find incremental traffic opportunities.
Read the whole story at Rimm Kaufman Group »

Be the first to comment on "Bolstering Paid-Search Holiday Traffic"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives