Cheese It: OMD Wins Groupe Bel
French dairy company Groupe Bel has selected Omnicom's OMD to handle the bulk of its $200 million global media assignment, after a formal review, the client has confirmed. Bel brands include Mini Babybel, Leerdammer and Boursin cheeses. The company's iconic logo is The Laughing Cow. Publicis Groupe's ZenithOptimedia also retained its assignment covering the Middle East and North Africa.
OMD retained the U.S. and Canada and won the majority of Europe, which had been handled by Aegis Group's Carat. OMD also retained the UK business. Also pitching the account was WPP's Mindshare.
According to sources, it was OMD's Chicago office that led the agency's pitch. The Chicago office has handled the client's U.S. business for the last five years.
OMD's Paris office will be coordinating the Bel account globally for the agency.
Sources said the client was pleased with its recent growth in the U.S. and let the agency know if its pitch convinced client executives that if that success could be translated worldwide, OMD would likely win.
A memo is going out to U.S. staffers Friday, informing them of the win.
Bel reported revenues of $3.2 billion in 2010, up nearly 9%.
Other recent major wins for OMD include the $180 million Tourism Australia assignment and the $150 million Activision Account. Those awards both came in June.
Recent MediaDailyNews Articles
-
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ...
Be the first to comment on "Cheese It: OMD Wins Groupe Bel"
Leave a Comment