Scripps Uses Trade Shows To Extend Business
Steve Gigliotti, president of ad sales for Scripps Networks, said the company mines trade shows to cement relationships with existing clients and discover new ones.
In the lifestyle categories Scripps serves -- food, home and travel -- he said Scripps executives look to boost the roster of “endemic” advertisers by attending events for the construction, kitchen and bath and gourmet food industries, among others. The hitting-the-pavement can take place frequently in Orlando and Las Vegas.
“Meeting with our clients, meeting with new clients and planting the seeds and developing new business,” Gigliotti said of the opportunities at the shows. “It is the trademark of our sales organization. Why do we go through all that trouble? We like to create a market of our own, and that helps us insulate ourselves against the ups and downs of the ad business.”
Scripps operates Food Network, HGTV and Travel Channel. Ad revenues were up 12% for the first half of the year.
Gigliotti spoke at an investor event, where CFO Joe NeCastro said Scripps will take full ownership of the Travel Channel in either 2014 or 2015. Scripps owns 65%, with Cox the balance.
It also continues to seek the remaining 31% of the Food Network it doesn’t own, cuurently controlled by the reorganizing Tribune.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Scripps Uses Trade Shows To Extend Business"
Leave a Comment