• October 17, 2011

Horizon Media named Christopher Snook as SVP, managing director of consumer insights. Based out of Horizon Media’s Los Angeles office, Snook will serve as the West Coast lead of the company’s newly launched division, The WHY Group. Previously, Snook served as SVP, director of communications planning at Universal McCann, where he led communications planning for Microsoft and was instrumental in introducing and integrating consumer insights and brand strategy across the agency team on Windows, Bing and Office. Before that, Snook was at Leo Burnett, overseeing account planning for Nintendo and Samsung.