According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at least one digital video recorder, up from 8% in 2005, and 62% digital cable subscribers now use video-on-demand at least monthly versus 52% a year ago. However, about 90% of all TV viewing in the U.S. is still via live TV, says the report.
In addition, 73% of all digital cable subscribers have ever used Video on-Demand, with 87% of this group having watched an on-Demand program or movie in the past month. Overall, about 62% of digital cable subscribers used on-Demand in the past month, compared to 52% last year.
Additional significant findings show that:
These findings are based on a survey of over 1,300 households throughout the United States, and are part of LRG’s study, On-Demand TV 2011: A Nationwide Study on VOD and DVRs.
More information may be found in the LRG PDF file available here.