According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at least one digital video recorder, up from 8% in 2005, and 62% digital cable subscribers now use video-on-demand at least monthly versus 52% a year ago. However, about 90% of all TV viewing in the U.S. is still via live TV, says the report.
In addition, 73% of all digital cable subscribers have ever used Video on-Demand, with 87% of this group having watched an on-Demand program or movie in the past month. Overall, about 62% of digital cable subscribers used on-Demand in the past month, compared to 52% last year.
Additional significant findings show that:
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These findings are based on a survey of over 1,300 households throughout the United States, and are part of LRG’s study, On-Demand TV 2011: A Nationwide Study on VOD and DVRs.
More information may be found in the LRG PDF file available here.
"However, about 90% of all TV viewing in the U.S. is still via live TV, says the report."
90% of what TV viewing - of in-home on standard TV set viewing OR including viewing via other equipment (eg computers, Tablets, phones, etc) in-home/anywhere? In other words, what does the 100% include and what does it exclude.
This makes complete sense. Once again, early hype gives way to reality. The DVR is a superb addition to TV viewing, but it won't kill it.
And my prediction is that neither will various internet ideas. In reality, TV will evolve with internet distribution and become better, but not suffer the destruction wished upon it by too many industry "observers".
Wonder if the 90% viewing live include those watching on a slight time delay through a DVR (that is what I do). This still allows you to fast forward through commercials.
I'd like to know a breakdown based on programming. Sure, I don't use my TIVO for news and sports, but any prime-time or late-night viewing is almost exclusively via the tivo. And I also do what David is suggesting: I'll get up, hit "pause" and come back to the news, fast forwarding through commercials.