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Old Navy Sponsors Online Mini-novela

In an effort to attract the attention of Hispanic shoppers, Old Navy is backing a six-part online mini-novela in which fashion plays an integral part. Called "Stolen Styles" ("Estilos Robados"), the title hints at rivals' efforts to steal the spotlight from the fashionable but spoiled protagonist Isabella, who plays a novela star.

Old Navy filmed multiple versions of different episodes, and clothes influence how Isabella makes some decisions. Each online episode ends with the words "In the style of Old Navy, produced by Telemundo." In addition to Isabella's outfits, a variety of other Old Navy clothes are pictured at the end of each episode, with price tags and a 25% discount coupon.

Ads for "Estilos Robados" are running on Telemundo's TV network, website and mobile site to drive viewers to watch the episodes, which can be seen on the 'Estilos Robados' tab within Old Navy's Facebook page.

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