• October 19, 2011

BzzAgent, the social marketing arm of dunnhumby, launched an iPhone app to help people share brand experiences with their social networks. Customer product demonstrations and “haul videos” that attract huge audiences on YouTube and Facebook can easily be shared across social media networks in an organized advocacy program. The app is expected to have the greatest impact on mothers, who spend 37% of their daily media time using smartphones, according to research compiled by Babycenter.