Out to Launch

ChevyChevrolet launched a pair of TV spots promoting its Silverado trucks. “Like Father, Like Son” is just adorable. A young boy plays with his toy truck, hauling Barrels of Monkeys in the truck bed, rescuing a My Little Pony trailer from under a chair, and then hauling a boat over his sleeping dog. A door slams outside and the boy sees his father, a Silverado owner, returning from work. See it here. When someone asks, “What do you do,” is the answer easy or complex? For a Silverado driver, he’s left speechless, as he’s shown both working hard and playing hard. “For those who live life for a living, the 2012 Silverado” closes the ad, seen here. Goodby, Silverstein & Partners created the campaign.

VW HeistStealing is encouraged in this campaign. Volkswagen Canada placed a series of framed, limited-edition long-exposure light-painting photographs in major cities throughout Canada to promote the 2012 Jetta. These pop-up “Performance Art” galleries consist of a trio of frames that are easily removable by passersby. Those with sticky fingers are encouraged to share what they stole on Volkswagen Canada’s Facebook page and Twitter. Watch some thieves in action here. Due to the campaign’s popularity, Volkswagen Canada is launching a second phase of the Art Heist, this time using online and social media elements to drop clues. Red Urban created the campaign.

VersaRoad trip, anyone? Nissan Versa wants to send six groups of friends on their dream road trip in a 2012 Versa. Visitors to MyVersaRoadTrip.com can choose their trip buddies and plot their course. The more creative the course, the better your chances are of winning. And you get to keep the car. The contest starts today and ends Nov. 14, so get plotting and prepare to have your every move filmed. Stop-motion cameras will be placed in the cars, and footage will be used for an online film festival in January. In addition to the contest, Versa is sponsoring a series of Adam Carolla videos that show the comedian sick and tired of his Toyota-esque last name. His mission is to change his name to Adam Versa, since he’s more of a Nissan man. See the first video here. TBWA/Chiat/Day LA created the campaign.

Honda PilotKeeping with the theme of road trips, Honda Pilot’s latest TV spot shows just that: a crew of eight on a “Road Trip,” passing the time on a stretch of desert highway by keying up to sing familiar notes to a very familiar song. Spoiler alert: it’s “Crazy Train.” One boy starts the song and each friend and family member follows with a different instrument sound, until the entire car is rockin’ to Ozzy. See it here. The spot will air during “Dancing With the Stars,” “The Big Bang Theory” and “The Biggest Loser.” RPA created the campaign and handled the media buy.

TwinningsA nice cup of tea can help you weather any storm, bring serenity back to your life or simply make the end of a hectic day more relaxing. Twinings tea launched a TV ad in the U.K. that “Gets You Back To You.” Set to a cover of The Calling’s “Wherever You Will Go,” the animated ad watches a woman rowing a small boat through treacherous waters. She loses an oar and holds on for dear life as the waves send her boat high above the water. She makes it to shore and hugs a woman waiting for her arrival. Turns out, it’s a version of herself, drinking a cup of tea. See the ad here, created by Abbott Mead Vickers BBDO and produced by Psyop/Smuggler.

JamesonJameson Irish Whiskey launched “Hawk of Achill,” the latest in its “Legendary Tales of John Jameson” campaign. The larger-than-life hawk kidnapped the mason’s daughter, a tragedy. After the hawk swiped a barrel of Jameson whiskey, it was war. The hawk stole a second barrel, not realizing Jameson himself was hidden inside. Dropped in the hawk’s nest, he recovered his whiskey, the mason’s daughter and killed the hawk, feeding the entire town in the process. See the ad here, created by TBWA/Chiat/Day New York.

Ultimat VodkaUltimat vodka launched a print and outdoor campaign targeting investment bankers, hedge-fund managers, securities traders and other financial professionals. The “Find Balance, Find Ultimat” campaign illustrates the challenge of finding the balance between work and play. Copy describes the long working hours that take away from family time. “Your kids love their Christmas gifts. Your wife adores the diamond earrings. They called your office to tell you,” reads one ad. “You work for the best firm in the city. You make seven figures. You spend less time outside than prisoners on Rikers Island,” reads another. See the ads here, here and here, created by Amalgamated.

outbackOutback Steakhouse launched a new Wood-Fire Grill cooking platform in its restaurants and wanted a unique way to garner attention – so setting a billboard on fire seems completely logical. What appears to be a homemade video of workers prepping a billboard for a controlled fire gets out of hand quickly once the “controlled” fire lights the entire billboard on fire. But even that was planned. The requisite swearing can be heard in the background, but my favorite part is the guy standing on the billboard. He takes off his vest and tries to smother the fire. Really? I’d be jumping off that billboard, because there’s no way one tiny vest was extinguishing that fire. But that’s just me. Check out the video here, created by Deutsch NY.

CoronaRandom iPhone App of the week: Now there’s an app that will further reward you for doing things like checking into Foursquare. Thankfully, it also rewards you for logging off social media sites, too. Pereira & O’Dell created an app for Corona called Beach Break. It plays off Corona’s “Find your beach” campaign by challenging Corona fans to find their beach state of mind in social aspects. This could mean anything from checking in at your favorite bar during happy hour, uploading pictures online, to hosting a football-themed party or connecting the mobile app to Facebook. Users will earn points for prizes like Corona gear, a round of golf or a trip to Mexico. Once earned, points will be deposited into the participant’s online point bank, to be redeemed in the Beach Break Store.” Download the app for free in the App Store.

Tags: ad campaign
Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Man Treats Beloved Dog To 'Dream Weekend' In Subaru Ad

    Subaru launched an adorably sweet TV spot that highlights the bond between a man and his aging dog. "Dream Weekend" is a road trip between man and his aging best friend in a 2016 Subaru Impreza. The pair cross off activities on the dog's bucket-list, like playing with an endless ...
  • NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan

    Sprint debuted an "All-In" pricing plan that offers consumers a smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham to score a deal for ...
  • Telmar Updates Its Keystone Cross-Media App

    Random iPhone App of the week: Media planning software company Telmar updated its Keystone Cross-Media app that gives advertisers media planning access anywhere. Keystone users are now able to analyze advertising options using the latest information on the delivery and usage of media. The app is available on all Apple ...
  • National Park Foundation Launches 'Find Your Park' Campaign

    To support the National Park Service centennial in 2016, the NPS and the National Park Foundation has launched a 60-second TV spot called "Find Your Park." Beautiful shots of birds, trees, mountains and oceans are shown throughout the ad, which then pays tribute to important historical figures like Harriet Tubman, Thomas ...
  • UTEC Develops Billboard That Creates Pollution-Free Food In Peru

    UTEC (University of Engineering & Technology) used engineering to solve a contamination problem in the Bujama region of Peru. Irrigation comes from local rivers, but these rivers are contaminated with arsenic, lead or cadmium, which then seeps into nearby farmland and crops. The university created an "Air Orchard" billboard that ...
  • Subaru Impreza Can Handle Potholes And A-holes

    Just how much can the Subaru Impreza handle? Think rough terrain, bad weather, bad drivers and distracted pedestrians. Various Impreza owners are shown during happy moments and fits of rage. The car can hold items for an impromptu birthday meet-up, a construction tie-up, potholes, mudholes, a pedestrian who walks into ...
  • NEW! Esurance Creates Marriage Equality Video

    Prior to the Supreme Court ruling on marriage equality, Esurance launched a sweet video supporting marriage equality, told through the eyes of children. While at a wedding, kids describe what their dream weddings would include -- and there's everything from donuts and pets to volcanos and snazzy outfits. I did ...
  • NEW! Lean Cuisine Rebrands With #WeighThis Campaign -- And It's Not Pounds

    Lean Cuisine has launched an online video to support its rebranding theme, #WeighThis. Rather than stressing about a number on a scale, Lean Cuisine wants consumers to weigh the things in life that matter most to them. Often, these precious items cannot be measured. When a series of women of all ...
  • NEW Lifebuoy Creates Sanitizing Device For Shopping-Cart Handles

    File this under "Why wasn't this product invented sooner?" Shopping-cart handles are touched daily by countless people and probably cleaned only when left out in the rain. Basically, a hotbed for germs. Lifebuoy soap got a "Handle on Hygiene" in Dubai when it partnered with the country's largest supermarket and ...
  • NEW! Volkswagen Controls Destiny For Teens Looking For Love And A License

    Volkswagen Canada launched a pair of sweet ads promoting the 2015 Tiguan and 2015 Passat. Playing off the brand's "Unforgettable" branding model, the ads feature teenagers having their fate changed for the better, thanks to the great control of the Tiguan and Passat. "Prom Night" supports the Tiguan and young ...
>> Out to Launch Archives