• by Joe Mandese  @mp_joemandese, October 20, 2011

Newspaper publishers attracted 20% more total visits by adults 18-plus to their websites in September, compared to the same month one year ago. The analysis, performed by comScore for the Newspaper Association of America, also indicates strong performance in other key engagement categories.

In a year-over-year comparison for newspaper websites, average daily visits were up 21%. Total pages viewed were up 10% Total minutes spent were up 11%. And unique visitors were up 9% This is the first time NAA has been able to provide an annual comparison since it began using comScore to track Web audience data in September 2010.