Showing that the annual Consumer Electronics Show (CES) continues to embrace entertainment along with spiffy hardware, Spike has signed a partnership deal with show organizers, where it will offer hours of live coverage.
Spike is pegged as the “official entertainment television partner.” NBCUniversal has served as “official broadcast partner” and had a major presence on the convention floor, with top talent broadcasting from there.
The Spike coverage will be tabbed “CES All Access Live,” with 12-plus hours of programming made available on TV, along with online and on other platforms. Spike will begin coverage from its own studio January 10 in Las Vegas. It will highlight some of the new gadgets, game consoles and other technology with particular appeal to a male audience.
The cabler says it will unveil new devices and video games exclusively, as well as offer some demonstrations and access to a VIP event at a Vegas nightclub. Jon Slusser, a senior vice president at Spike, stated: "Cultural events like CES will offer our viewers a first look at the things they'll be playing, watching and talking about in the next year.”
The Spike coverage will also be available on GameTrailers.com, Facebook and huge video screens in Times Square.
“All Access” seeks to link pop culture and aspects of technology. Spike will offer “All Access” live programming from two other events next year. In recent years, the CES show has welcomed entertainment executives, as there has been an acknowledgment that no matter how innovative hardware is, it needs content to shine.