• Science 2.0, Monday, October 24, 2011 2:30 PM

We just couldn’t resist a news story titled “Why Chimpanzees Should Not Be In The Entertainment Industry.”   So we read through this article, which seems to be written like a scientific paper (hypotheses, evidence, conclusion), and found that participants in a study who viewed PSAs about chimpanzees were more likely to view them as an endangered species and unsuitable as pets; while those who viewed commercials featuring real chimps as actors, on the other hand, were inclined to feel the opposite way.

The latter group also disliked ads featuring chimps in human situations. “This, in combination with concerns over animal welfare and the negative conservation implications of using entertainment chimpanzees, suggests that marketing efforts should steer clear of ape-related advertisements,” concludes writer Caitlin Knight.

Read the whole story at Science 2.0 »