Around the Net

Domino's Makes Fun Of Artisanal-everything Trend

  • USA Today, Tuesday, October 25, 2011 10:29 AM

Artisanal used to mean hand-crafted. Now it means something that is supposed to make you think of a time when things were hand crafted. There's Tostitos Artisan Recipes chips. Starbucks has Artisan Breakfast Sandwiches. And, evidently, now there's Fannie May's FM Artisan chocolates. They are $50 for a box of 25 pieces.

More than 800 new food products have christened themselves artisan something-or-other in the past five years, reports researcher Datamonitor.  Domino's also has artisan pizzas — with each box signed by the employee who made the pizza — for $7.99. "We're not artisan," says the box.  "We don't wear black berets, cook with wood-fired ovens or apprentice with the masters in Italy."

Read the whole story at USA Today »

Next story loading loading..