News Brief

Electrolux Home Products Taps Nancy Bailey For Licensing

Oct 25, 2011, 4:45 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily



Electrolux Home Products has tapped licensing firm Nancy Bailey & Associates, a of Beanstalk, as the brand licensing agency of record for its Frigidaire, Kelvinator and Tappan brands in selected product categories.

Nancy Bailey & Associates will work in conjunction with the Electrolux Global Brand Licensing Unit to extend the brands in the North American market.

For Frigidaire, the program will include new products to complement Frigidaire’s core products in North America.

 Licensed products for Tappan will aim at growing appeal and market base.




Be the first to comment on "Electrolux Home Products Taps Nancy Bailey For Licensing"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives