Telewest Renews 24/7 Contract
Feb 19, 2003, 12:00 AM
Real Media Europe, a division of 24/7 Real Media, Inc., on Wednesday announced that Telewest Broadband has renewed its contract to utilize Real Media as exclusive provider of advertising management technology for Telewest’s digital television platform. Real Media Europe will provide ad management through Open AdStream, a proprietary online ad serving technology available in local and fully-hosted versions. Telewest has relied on Real Media’s Open AdStream since 2000.