Commentary

If it's Tuesday, You Must Be Closed For Business

That’s the analogy Johanna Werther, senior product marketing manager at Google Mobile Ads, struck for OMMA Mobile attendees during a sponsored luncheon presentation on mobile marketing best practices.

The No. 1 best practice, she said, was to make sure you have a mobile optimized Web site. The reason is because mobile users who land on a non-mobile optimized page may get a less-than-satisfactory experience that might turn them off, and hence, put you out of business as far as they’re concerned.

So why Tuesdays? Well Werther said that’s because 79% of large marketers do not havea mobile optimized side. And doing some quick math, presumably based on a five-day work week, Werther quipped, “That’s essentially the same as not being open for business on Tuesdays.” Even if you happen to be trying to do business in Belgium.

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