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What Drives Video Views And Shares?

Karen Cahn, GM, Branded Entertainment, AOL-Huffington Post Media Group, opened OMMA Video Wednesday with the keynote, telling us there's nearly 7 billion people in the world and about 2 billion of them own devices to share and view content, such as mobile, devices and PCs. By 2015, that number will jump to 15 billion devices. On them, consumers will browse, read and watch videos online. The adoption of technology will drive content production to keep people entertained and informed.

Trending data tells us what type of content drive views and shares. The AOL-Huffington Post Media Group focuses on determining what people watch, when they watch it and share it.

No surprise that it turns out politics, hip-hop music, economy and style drives video content on the site.

Cahn highlighted a study with comScore revealing the most viewed fashion videos taught watchers how to take a fashion look and make it their own. The most shared videos on the topic included celebrities.

The study took a list of nearly 1,000 videos and identified key attributes, such as the length of the video, whether it was shot inside or outside. The data measures shares, views, and length of time to determine where people stop watching and why.

 

1 comment about "What Drives Video Views And Shares?".
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  1. Doug Garnett from Protonik, LLC, October 26, 2011 at 3:50 p.m.

    In their zeal focused on indigenous web attributes, did they forget the biggest driver?

    Probably the best way to drive online video views is with...traditional TV. (Like Old Spice did.) When there is advertising on TV, video views jump dramatically.

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