News Brief
Kellogg Consolidates PR With Weber Shandwick
Oct 26, 2011, 12:50 PM
Kellogg Co. has selected Interpublic Group's Weber Shandwick and sister agency Current Lifestyle Marketing to handle PR for all of its U.S. brands, reports Ad Age.
Ketchum reportedly had handled PR for Kellogg's cereal brands (a $2-million-plus account) for about five years.
Other PR agencies currently handling Kellogg accounts, such as Hunter PR (Keebler cookies, Cheez-It, Morningstar Farms) apparently are also being displaced.
In her announcement of the consolidation under Weber Shandwick, Kellogg's director of brand public relations, Brandy Ruff stated that Kellogg has enjoyed its partnerships with other PR firms, and wishes them continued success.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Kellogg Consolidates PR With Weber Shandwick"
Leave a Comment