Some friendly disagreement about Amex's "Link, Like, Love" social media campaign. Doug Chavez, VP of marketing for RadiumOne, says "Link, Like, Love" is one of the most successful social media campaigns he's ever seen. Clara Shih, CEO of Hearsay Social, broadly agrees but says "it's scary for consumers because they have all their data."
Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at firstname.lastname@example.org.