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Search Emphasizes Cross-Channel Marketing

  • ClickZ, Friday, October 28, 2011 11:37 AM

Google has been talking up this topic a lot lately: how to integrate onine and offline sales activities. It's not uncommon to see someone in a store aisle looking up information on their smartphone about a product they see on a physical store shelf. Julie Batten tells us how the offline promotional materials embed the digital experience. Those slick direct mail pieces and store end-caps now feature rich media content. Batten explains how. 

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