Joule Heads Down Under
WPP's mobile marketing agency Joule is expanding to Australia and New Zealand through a partnership with Sydney-based advertising and media agency Switch Digital. Glynn Honey, formerly managing director at Isobar Australia, will oversee Joule’s operations in Sydney and Melbourne, with another office to open in Auckland in 2012.
As part of the joint venture, Joule will extend its global mobile campaign management and technology platforms to the region. “We see Australia as a market with significant opportunity where our global learnings and skills can be leveraged,” said Rupert Day, CEO of WPP’s tenthavenue unit, of which Joule is a part.
The mobile agency, which already has offices in New York, Los Angeles, Paris and London, plans to expand further in the Asia Pacific market in the next six months.
Recent Raw Articles
-
Opera Extends Ad Tools To Connected TV May 22, 1:23 p.m.
After tackling the desktop, and then mobile, Opera lately has been expanding into the emerging realm ...
-
Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer May 21, 3:19 p.m.
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...
-
Fidelity Turns ATM Into Dance Machine May 21, 2:27 p.m.
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...
-
Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads May 21, 10:36 a.m.
The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
-
Android On 75% of Smartphones Shipped In Q1 May 16, 9:42 a.m.
Android ran on three quarters of the smartphones shipped in the first quarter, up from 59% ...
-
Facebook's Comm. Head Yu Leaves For Startup May 13, 3:14 p.m.
Larry Yu, Facebook’s director of communications for the last five years, is leaving the social networking ...
-
Kaplan Succeeds Sheehan As CEO Of Hill Holiday May 13, 12:37 p.m.
Mike Sheehan is stepping down as CEO of Interpublic's Hill Holiday and is being succeeded by ...
-
Kaplan To CEO At Hill Holliday May 13, 11:43 a.m.
Karen Kaplan, president of Interpublic Group’s Boston-based Hill Holliday has been promoted to CEO, the agency ...
Be the first to comment on "Joule Heads Down Under"
Leave a Comment