Around the Net
10 Tips To Keep Holiday Search Campaigns Successful
- Rimm Kaufman Group, Tuesday, November 1, 2011 2 PM
Increase budgets, watch campaign economics carefully, and keep stock levels updated. These are three of the 10 key strategies that Todd Bowman and Melissa Rowland believe it takes to develop a successful holiday comparison-shopping engine program. The 10 tips, which include optimizing feeds and keeping keywords fresh, are intended to help marketers achieve a successful holiday campaign.
