• February 25, 2003

The New Yorker will raise its advertising rate base from 875,000 to 900,000, effective with the August 18 & 25 issue. It is the fifth time the Conde Nast title has increased its rate base since David Remnick became editor in 1998. That marks a 24% increase from the 725,000 when Remnick joined the title. The New Yorker’s renewal rate has also risen to 77.9%, one of the highest in the industry. “The magazine is hitting on all cylinders, in terms of circulation growth, advertising games, and critical success,” says VP/publisher David Carey. The Audit Bureau of Circulations says its paid circulation increased 6.8% to 938,6000 in the second half of 2002, while the PIB reports its ad revenues were up 32% in January. The New Yorker’s last rate-base increase was announced less than a year ago, when the rate base was increased from 850,000 to 875,000 with the August 19, 2002 issue.