• November 8, 2011

Spirit Airlines, which has become known over the years for its cheeky sales themes, has done it again.

The campaign launched today the “Who’s Your Daddy Sale,” advertises that the Miramar, Fla.-based airline has low fares “Justin’ time for the holidays. Spirit is fathering fares starting as low as $9 each way, based on round-trip purchase."

The theme plays off news that the teenage music superstar, Justin Bieber, is facing a paternity suit.  The ad continues: “This sale is sure to last longer than 30 seconds but don't take any chances, book your flight today!”

Bieber has denied fathering the child in question, but has agreed to submit to a paternity test.--Tanya Irwin