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The Shift In Google's Paid-Search Ad Position
- WPP GroupM, Friday, November 11, 2011 10:42 AM
GroupM's search team discusses in detail whether Google's shift in ad position will boost paid-search ad prices. Earlier this month, Google said it would begin serving up some sponsored ads at the bottom of the search page results. Search marketers believe the change will have an impact on cost and return on investments. The post highlights some examples and points to Google's original post, eye-tracking studies, and possible repercussions for brands.
