Nielsen's Gibs Heads To NBCU
Jonathan Gibs has joined NBC Universal in the newly created position as senior vice president-digital research for NBCU’s Entertainment & Digital Networks and Integrated Media division. Most recently, Gibs led research for media and advertising analytics at Nielsen. In his new post, he will lead efforts to expand research for NBCU’s digital properties including iVillage, DailyCandy and Fandango as well as the TV network companion sites. The properties collectively reach an audience of 60 million.